>>"[...] Indians will be able to use Jio for free until the end of 2016, and pay as little as 149 rupees ($2.25) a month for data after that." For additional c

>>"[...] Indians will be able to use Jio for free until the end of 2016, and pay as little as 149 rupees ($2.25) a month for data after that." For additional context, Jio data rates on a $/GB basis are around one-fifth the price of competing data rates in India, and voice will evidently remain free nationwide, without roaming charges, even after the promotion period ends.[1] This seems like a game changer, provided Jio can take enough market share and start to turn a profit on their 4G network with the subsidized smartphones and free voice calling. Free voice calling scares Reliance's competitors because voice still constitutes over 60% of average revenue per user (example: in early 2016 voice was over 70%+ of Bharti Airtel's ARPU[2]). If Jio is successful, voice ARPU should drop like a rock for everybody else. The same will happen with Reliance too, but at least they're dictating the pace and degree of change on their own terms. [1] http://indianexpress.com/article/technology/tech-news-technology/reliance-jio-launch-free-voice-calls-cheaper-data-tariffs-announced-3007631/ http://indianexpress.com/article/technology/tech-news-techno... [2] http://www.business-standard.com/article/companies/bharti-airtel-s-q3-net-profit-falls-22-116012800797_1.html http://www.business-standard.com/article/companies/bharti-ai...