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Horizontal Attention Leans Left - Jakob Nielsen
- FluidDjango 17y agoWhat I can't tell from his research is: How much are his findings affected by the content-organization of the pages his subjects viewed. His summary: "Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable." I have to wonder also about the prior experience of his subjects: were they (like me) accustomed to surfing many sites where they are accustomed to the right sight of page being filled with ads? I know that I am conditioned to mostly ignore what is on the right because so often it is filled with ads that have little interest to me.
- tokenadult 17y agoNielsen is well known for his Jakob's Law of the Web User Experience, which states that "users spend most of their time on other websites." http://www.useit.com/alertbox/9605.html http://www.useit.com/alertbox/9605.html Yes, any designer of any one website has to plan for an audience that has already developed habits of viewing on other websites. That's why banner blindness http://www.useit.com/alertbox/banner-blindness.html http://www.useit.com/alertbox/banner-blindness.html is such an important issue in website design. Don't put ANYTHING on your site that looks like a banner advertisement if you want site viewers actually to see it.
- fbailey 17y agoa startup we advised for some time had a registration teaser that looked like a banner ... surprisingly nobody registered... they also had a flashy news section with images, when we changed it to text only the click trough rates doubled...
- sp332 17y agoReminds me of this old website, I think it was mentioned in a Blue Man Group song: http://wordsontheleft.com/ http://wordsontheleft.com/
- RyanMcGreal 17y agoWhat his data suggest to me is that people spend most of their time looking at the middle of a standard ~800px browser window.