In a media-friendly way, sure. But the end of "Mad Men " was an allegory of the "The Hill" ad for Coke. It's rather like Hunter S. Thompson talking about the wa

In a media-friendly way, sure. But the end of "Mad Men " was an allegory of the "The Hill" ad for Coke. It's rather like Hunter S. Thompson talking about the watermark the counterculture left before the flood rolled back. I read "Been Down So Long.." by Richard Farina when I was like 12 , and it had the observation that the counterculture was just as venal and self-interested ad the Establishment. This is almost without a doubt the most useful idea I've ever been given. And it's from like 1964. The "rebellious" part became marketing fodder some time in the '70s. This is when music teachers decided to include the "rock" beat in things like jazz programs and choral music in junior high school. "Everybody in this room is wearing a uniform, don't kid yourself." - Frank Zappa.