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Missing one of the most useful metrics and that is CTR. Take the startup campaign, 5880 Clicks / 716007 Impressions = 0.82% CTR. That is a pretty poor CTR and
by calsy 10y ago
Missing one of the most useful metrics and that is CTR.
Take the startup campaign, 5880 Clicks / 716007 Impressions = 0.82% CTR.
That is a pretty poor CTR and explains the high cost of website clicks. If the CTR was up around 2% the cost of website clicks would be halved. Would probably look at changing the ad content if CTR was this low.
- robryan 10y agoIt is low but not unusual for Facebook.
- calsy 10y agoI advertise a few mobile apps on facebook and have an average CTR of 2.5%. Point is if your ads are getting that low a CTR than you need to change the content, audience etc. No point in running ads for website clicks when no one is clicking on them.