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Pardon me if this is off topic, I'm sure someone will let me know. I run an ad on Facebook for $25 for the weekend. We get somewhere between 2000-6000 "reaches"

Pardon me if this is off topic, I'm sure someone will let me know. I run an ad on Facebook for $25 for the weekend. We get somewhere between 2000-6000 "reaches". We get a fair share that like the post, I "invite" them to like the page, hardly any do... Is this normal?

calsy 10y ago
Liking the page would require effort from the user and most are reluctant to deviate from their current thought process. Most people are on facebook to scroll down their news feed and maybe like a post or 2. There is no motivation for them to go to your page and just 'like' it, unless you have content that appeals to them. People are bombarded with advertisement all day every day, they simply feel no obligation to help you unless you can provide them with something of value. Think about from your own perspective, how you use something like facebook. Do you go and like random pages from people sending you unsolicited invite requests? Probably not, so why would anyone else do it.
- Macsenour 10y ago
  I don't disagree with anything you've said... but... Since they already liked the post, I'm not picking random people on Facebook, I'm asking them to repeat what they just did. I think it comes to them just like a friend request.
  - calsy 10y ago
    I know it's not random, but liking a post does not mean a person is obliged to perform a further action for your benefit. My understanding is an invite will just push a notification to a user saying 'Such and such invites you to ...'. Its different to a friend request as that has its own context where you accept, reject. People get notifications all day, so it's easy to understand why they might brush over an invite for some other content. A little side note, someone liking your page doesn't mean they are going to see your content. Only 10%-15% of people who like your page will actually see your posts on their news feed. Have a read about it on the net, thats a facebook policy that's been in place for about 4 years now. If you want to extend your 'reach' you will need to boost your posts for a fee. Sorry reply might come across as bit negative, I just wish to give you some realistic expectations. Keep doing what you're doing, keep promoting, keep growing.
    - Macsenour 10y ago
      I didn't take it as negative at all. Anything that moves the ball forward is good. Thanks for taking the time. I'm looking for the next step to take when someone has liked a post, and inviting them to like the page seems to be the only option, which as I said, has limited results. Your comments are helpful.
shostack 10y ago
That spend is too tiny to produce anything useful and reach is probably the wrong metric for you at that stage. Focus on onsite conversions. Likes might be helpful directionally but don't pay the bills.
prawn 10y ago
Sounds like it's best for mindshare/brand-awareness rather than action beyond that?

calsy 10y ago

Liking the page would require effort from the user and most are reluctant to deviate from their current thought process. Most people are on facebook to scroll down their news feed and maybe like a post or 2. There is no motivation for them to go to your page and just 'like' it, unless you have content that appeals to them. People are bombarded with advertisement all day every day, they simply feel no obligation to help you unless you can provide them with something of value. Think about from your own perspective, how you use something like facebook. Do you go and like random pages from people sending you unsolicited invite requests? Probably not, so why would anyone else do it.

Macsenour 10y ago
I don't disagree with anything you've said... but... Since they already liked the post, I'm not picking random people on Facebook, I'm asking them to repeat what they just did. I think it comes to them just like a friend request.
- calsy 10y ago
  I know it's not random, but liking a post does not mean a person is obliged to perform a further action for your benefit. My understanding is an invite will just push a notification to a user saying 'Such and such invites you to ...'. Its different to a friend request as that has its own context where you accept, reject. People get notifications all day, so it's easy to understand why they might brush over an invite for some other content. A little side note, someone liking your page doesn't mean they are going to see your content. Only 10%-15% of people who like your page will actually see your posts on their news feed. Have a read about it on the net, thats a facebook policy that's been in place for about 4 years now. If you want to extend your 'reach' you will need to boost your posts for a fee. Sorry reply might come across as bit negative, I just wish to give you some realistic expectations. Keep doing what you're doing, keep promoting, keep growing.
  - Macsenour 10y ago
    I didn't take it as negative at all. Anything that moves the ball forward is good. Thanks for taking the time. I'm looking for the next step to take when someone has liked a post, and inviting them to like the page seems to be the only option, which as I said, has limited results. Your comments are helpful.

shostack 10y ago

That spend is too tiny to produce anything useful and reach is probably the wrong metric for you at that stage. Focus on onsite conversions. Likes might be helpful directionally but don't pay the bills.

prawn 10y ago

Sounds like it's best for mindshare/brand-awareness rather than action beyond that?