Things like this are done all the time, especially in the medical & insurance fields. Companies will buy up domains like diseasename.com & service-city.com and

Things like this are done all the time, especially in the medical & insurance fields. Companies will buy up domains like diseasename.com & service-city.com and create a site, do some inbound/"organic" marketing/SEO and then rent it out for the purposes of lead generation. Some companies that do this in the medical & service field will control the customer communication chain and supply their call center and appointment setting, too. It can be fairly lucrative if you can get the right niche (medical, malpractice, etc) and are good at inbound marketing.