I think doing a simple digital marketing checklist on top of just having a website would be worth while for a small business. My brother runs a small vape shop

I think doing a simple digital marketing checklist on top of just having a website would be worth while for a small business. My brother runs a small vape shop that helps people quit smoking. He gets hassled all the time by people wanting to do his marketing for his website, and he cannot tell the difference between someone that is going to help his business and someone who is a snake oil salesman.