Granted, though compare the aggressive campaigns of the past 30 years in the US to make smoking cigarettes uncool. A couple of generations ago, it was just a co

Granted, though compare the aggressive campaigns of the past 30 years in the US to make smoking cigarettes uncool. A couple of generations ago, it was just a commonplace that people (mostly men) smoked, and certainly cool ones (say, in films) did. What we need now is a similar campaign to uncool huge, inefficient vehicles, and redirect the next generation of car-culture into efficiency in general, and electricity specifically (though adding a few more turbochargers in the meantime is a good start, and does sound cool).