My biggest problem with FB advertising is that it is virtually a casino. We do everything right (I think). A/B test, segment, measure, measure, measure. But som

My biggest problem with FB advertising is that it is virtually a casino. We do everything right (I think). A/B test, segment, measure, measure, measure. But somehow it's never reproducible. A great organic post can flop completely when advertising to the very same target audience. We're B2C selling a targetted learning subscription to students in the medical field early in their learning path. We don't have fierce competition at all. Facebook should be the right tool for us. Facebook did work great for a while, but suddenly doesn't. Or maybe it would tomorrow. Who knows. We're still spending money and trying to optimize, but somehow it always feels like we're basically gambling the money away. We some times get lucky, some times not. The house always wins.