4 ms·
I think one of the main things people forget in B2B stuff is that impulse purchases are less of a thing and people want to spend more time evaluating value/spen
by mikey_p 10y ago
I think one of the main things people forget in B2B stuff is that impulse purchases are less of a thing and people want to spend more time evaluating value/spending. This is why many a lot of B2B folks setup nurturing campaigns.
This is where Facebook can really shine - what if instead of pushing a hard sell when someone is in the middle of reading their friends updates, you promote a white paper to folks that are already in your campaign? Or give them something else of value, but make it about them, not you, and not about hard sales – that comes at the end of your nurturing campaign, which should not be on Facebook.
- BinaryIdiot 10y agoThis! I forget the company name but one was on This Week in Start-ups a while back and they have a funnel where they use their data on you and, if they found you started looking at their products, their ads would change to something like "come on back" and if you started building a couch it would change again to "you can have that couch delivered in a week!" or something similar to that. It's a little creepy mind you but I think the vast majority wouldn't notice that and it's a huge way of getting people back in.