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I've been out of the loop on Facebook ads for 5 years now. Is there a good conversion tracking story now, or no?

• jaggederest 10y ago
  Yes, the pixel code is pretty decent. You can set up custom event tracking in JS on form submit or whatever you like, and their algos optimize for that reasonably well. It's still more about audience and ad design than magical pixie dust, but it seems to work.