> you go to facebook.... As I mentioned in my first comment, you create network with whom you wish to create network with. So it doesn't matter where your frie

> you go to facebook.... As I mentioned in my first comment, you create network with whom you wish to create network with. So it doesn't matter where your friends are (be that Facebook, or at home, just a phone call away); it is you who is going to reach out to them, to create a social network. > provide appropriate tools for your friends to create your network Each individual creates his or her own network. So if someone reaches you first, seeking your company to get you into their network, it is as same as you reaching them, asking them to join yours. My ultimate point is, that the "platform" does not create a social network (for humans). The best they can do, is create bells, whistles and tools. Humans create their own social network.