For the moment, they should if possible be selling phones that dual boot Android and Ubuntu. As you say, that would make it zero risk for the consumer, either t

For the moment, they should if possible be selling phones that dual boot Android and Ubuntu. As you say, that would make it zero risk for the consumer, either that they'll buy an Ubuntu phone and end up with a phone that doesn't do everything they need to do, or that they'll have to buy an Android phone and spend an unknown number of hours or days fiddling around to sort out a Custom ROM. Android compatibility is unfortunately necessary, two examples for me are for transport apps and parking apps. I personally would be happy to buy a phone like that, but a pure Ubuntu phone will not do it for me. I think if they did this, they could get a decent percentage of tech-orientated people to sign up. It may be they could make a mass market bid in two to three years if at that stage they are the only company offering cheap smartphone convergence, but for the next few years they need to target the tech/OSS crowd where they already have name recognition and goodwill.