This is exactly what I was thinking as I read the article. I think of it as a sort of mantra that can be applied in a variety of directions, whether you're a st

This is exactly what I was thinking as I read the article. I think of it as a sort of mantra that can be applied in a variety of directions, whether you're a startup founder, an early-stage employee, an employee of a larger organization, or just a human being trying to make the most of your time. i.e., "Am I doing something worthwhile?" -- which could mean different things depending on the context, the goals or principles of the person, or what have you. I guess it depends on how you define "value" :)