Sure, back when industries weren't on an endless cycle of cost cutting and when consumers (esp. 14-24yo) actually had an attention span, LTV was something marke

Sure, back when industries weren't on an endless cycle of cost cutting and when consumers (esp. 14-24yo) actually had an attention span, LTV was something marketers could rely on. Today the younger the consumer, the more fickle which equates to no loyalty and endless churn.