As a side note, there was only a single reference to brand positioning statements on HN: http://news.ycombinator.com/item?id=360069 http://news.ycombinator.com

As a side note, there was only a single reference to brand positioning statements on HN: http://news.ycombinator.com/item?id=360069 http://news.ycombinator.com/item?id=360069 I find this surprising since they are generally regarded as being pretty valuable for understanding when you're building and who you're selling to.