A friend worked for the market leader in "rivets and rivet punching machines", and they did very little/no marketing from what he said. They didn't seem to unde

A friend worked for the market leader in "rivets and rivet punching machines", and they did very little/no marketing from what he said. They didn't seem to understand the web at all, or maybe it simply didn't matter, as much as that sounds like heresy on HN. They had a huge contract with a household name German car company, and the rest of their sales with from a catalogue sold directly to smaller manufacturers. There's countless German companies like this, scattered all over Germany. If you're in a particular industry, you likely know the highest quality manufacturer in your segment, and there's a good chance that it's a German company.