> Tesla dont pay for advertising, so I'm not sure what marketing you are referring to. Or how they are reaching a larger market? Marketing doesn't exclusively

> Tesla dont pay for advertising, so I'm not sure what marketing you are referring to. Or how they are reaching a larger market? Marketing doesn't exclusively mean advertising: The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."[0] Tesla has a clear marketing strategy in terms of what types of cars they sell and to what types of people. The fact that they don't pay for advertising doesn't change that. Musk/Tesla can be selective about who they do interviews with, or provide test cars to, etc. Those things are part of the marketing, even if there is no explicit purchasing of advertising. [0] https://en.wikipedia.org/wiki/Marketing https://en.wikipedia.org/wiki/Marketing