Jay founded Equinix. After five years, how could he possibly remain interested in yet another news aggregator with gross revenues that are less than his persona

Jay founded Equinix. After five years, how could he possibly remain interested in yet another news aggregator with gross revenues that are less than his personal wealth? I just find it interesting that Rose is the new CEO. I've always felt that Rose was an actor that Jay hired to play a part, in order to feel like he was putting his film-school background to good use (which is also the reason for the frat-boy fart joke tv show that Rose does).