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For some reason, many people tend to greatly undervalue their time and effort. I have a couple of apps in the AppStore. All of the apps that I've made were ini
by barlo 17y ago
For some reason, many people tend to greatly undervalue their time and effort.
I have a couple of apps in the AppStore. All of the apps that I've made were initially solely intended for my use, but I usually end up throwing them on the AppStore, mostly for the fun of it.
One of them is a extremely simple app I literally put together in about four hours; when I put it on the AppStore I priced it at 99 cents just to see what would happen. Surprisingly (for such a simple app), I was getting a steady 5-10 sales a day. A couple of weeks later, I jacked the price up to $3.99 just to see what would happen. For the first week at $3.99, I actually had between 15-20 sales a day. Since then, my sales have never dropped below 8 sales per day.
By increasing my price, I actually had a net increase in both quantity sold and revenue.
As with most products, higher priced goods are perceived as having more value than their lower-priced counterparts - even in the AppStore.
- benofsky 17y agoWow, that's really interesting. I can definitely see how that would work though, most of the 99c stuff on the app store is utter crap, I tend to just mentally skip over it. :-)
- barlo 17y agoHave you seen the article about the game that was initially launched at 99c and then progressively increased to $350? It's really the best example I've seen about how bad the pricing in the AppStore has really become. I'm not sure that this is the original source, but its Google's first result: http://www.gamasutra.com/view/news/27628/GDC_Refenes__Saltsmans_Baffling_350_App_Store_Success.php http://www.gamasutra.com/view/news/27628/GDC_Refenes__Saltsm...
- weaksauce 17y agoI saw that too but I think that the reason that guy got kicked off the app store was for getting a lot of chargebacks. I think the people buying the app were confused as to the actual price because it's hardly the case that a game would cost $350 maybe $3.50. When most of the purchasers were all confused it hardly seems fair to extrapolate a unified theory about how bad the app store pricing is. But that is just my interpretation of the article.
- davidedicillo 17y agoThe lowest I price my apps (beside rare cases) is $1.99 exactly for that reason. For more people .99 = crap (and often it is true)