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They needed to capture attention first, and also make sure they don't damage their brand if they mess up their first generation e-vehicle. I think this strategy
by luca_ing 10y ago
They needed to capture attention first, and also make sure they don't damage their brand if they mess up their first generation e-vehicle. I think this strategy makes sense.
I know what you mean though :-)
- martinko 10y agoFair enough, but most people I know that would be interested in a fully electric car are just turned off by how the 'i' series look. I your point, they could have just made them look somewhat nicer.
- gambiting 10y agoThere seems to be no middle point with the i-series and it's its biggest problem. You either have to go for the affordable but incredibly ugly and bare i3(seriously, look at this car from the side - front, middle and back all look like they've been designed by different teams and then stitched together), or for the gorgeous i8, which is incredibly expensive and very impractical.
- deleted 10y ago[deleted]