3 ms·
Not complaining, just observing: this is native advertising done really well.
by johansch 10y ago
Not complaining, just observing: this is native advertising done really well.
- hammock 10y agoIt's called publicity. Books have been serialized and excerpted in periodicals for hundreds of years. And yeah, to expand on "done really well" it benefits all parties: the periodical, the book, and the reader
- johansch 10y agoThey could have added a small notice at the top that somehow explained that all of this was a about a newly published book and that there was a link to buy it at the bottom. In my mind this would have given them (The Guardian) more credibility in the long run. But I guess they're a bit desperate for cash.
- okwhatthe2 10y agoEven though you're downvoted, you're correct. Also, le Carre's books aren't that well done, imho. To parent: Appeal to tradition is dangerous.