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I recently did a bunch of user interviews for a project - the results surprised me. No one I spoke to under 20 used Facebook or Twitter. Instagram and Snapchat
by mattkevan 10y ago
I recently did a bunch of user interviews for a project - the results surprised me.
No one I spoke to under 20 used Facebook or Twitter. Instagram and Snapchat ruled completely.
Their opinions of Facebook were that there were too many ads, it was too text heavy, and it showed what others were interested in - they weren't interested in that.
For everyone over 40, Facebook was basically the entire internet, both professionally and personally.
Small sample size I know, but it made me wonder whether Facebook will soon have a serious demographic problem - and made the WhatsApp and instagram purchases look smart.