Apple and possibly, ironically enough, especially Microsoft both seems to be positioned to score here (create great solution, release specs, encourage adoption,

Apple and possibly, ironically enough, especially Microsoft both seems to be positioned to score here (create great solution, release specs, encourage adoption, be a hero). Unfortunately I don't think they will. After Apple weaseled out of open sourcing Facetime and with Microsoft running their own cloud I won't bet much on it.