They do have motivation to undercut the competition and make short term profits. With many middlemen, the bootlegger's customer is rarely an end user. The end-u

They do have motivation to undercut the competition and make short term profits. With many middlemen, the bootlegger's customer is rarely an end user. The end-user doesn't know who on the supply chain has adulterated the alcohol for a quick buck, and the lack of enforceable trademark protection and brand loyalty means a distiller will have less oversight on the distribution.