Naming turned out to be very difficult indeed. http://luxate.blogspot.co.uk/2010/10/agreeing-on-childs-name-simple-task.html http://luxate.blogspot.co.uk/2010/

Naming turned out to be very difficult indeed. http://luxate.blogspot.co.uk/2010/10/agreeing-on-childs-name-simple-task.html http://luxate.blogspot.co.uk/2010/10/agreeing-on-childs-name... tl;dr trademarks in lots of countries, URL availability in lots of countries. This stuff is hard.