3 ms·
Google - but they are clearly an exception. I remember reading a study (can't find it right now) that actually tried to investigate how good your product had t
by mixmax 19y ago
Google - but they are clearly an exception.
I remember reading a study (can't find it right now) that actually tried to investigate how good your product had to be to attract users without marketing. Their finding was that if your product is 200 - 300% better than what is already there you will win. Google fits that description pretty well.
- skmurphy 19y agoMost startups have to be 10X (1000%) along a dimension of interest to be able to break through. Because you will be weaker in other areas, you normally can't compete across the board with existing players as a startup, you don't have the resources. You have to pick your battles. See Kathy Sierra's post "How to come up with breakthrough ideas" http://headrush.typepad.com/creating_passionate_users/2005/11/how_to_come_up_.html http://headrush.typepad.com/creating_passionate_users/2005/1...