I'm not too sure about the name of that website: "He rain-made you. A guy says if you pay him, he can make it rain. You pay him. If and when it rains, he takes

I'm not too sure about the name of that website: "He rain-made you. A guy says if you pay him, he can make it rain. You pay him. If and when it rains, he takes the credit. If and when it doesn't, he finds reasons for you to pay him more. Clay Davis rain-made you!" That aside, this is not rocket-science, just basic marketing. The only proviso is that you can price yourself out of the market. I recently purchased a new AV product for half the originally-quoted price. I liked it for its convenience, simplicity, etc, but it wasn't so simple and so convenient I would pay UKP5000 to replace Kaspersky at UKP1700, nearly 3x the amount. The sales guy took the point and brought the price down to UKP2500. So, I paid extra but felt like I got a bargain, which says plenty for that guy's sales skills.