I don't think anyone embraces failure. For most startups, failure embraces you. (More like a tackle.) Then you either shake it off and keep moving, or not. Most

I don't think anyone embraces failure. For most startups, failure embraces you. (More like a tackle.) Then you either shake it off and keep moving, or not. Most people who have the balls to do a startup in the first place will go with option #1.