Actually, email isn't a bad analogy. Video is complicated, and most people shouldn't build their own proprietary technology. But the outsourcing often happens a

Actually, email isn't a bad analogy. Video is complicated, and most people shouldn't build their own proprietary technology. But the outsourcing often happens at the API level: if you use a third-party CDN, transcoder, player, and analytics platform, you can outsource much of the complexity.