I was going to say something similar but this is a really good analogy. One thing I might say differently however is that most people on Reddit don't come to t

I was going to say something similar but this is a really good analogy. One thing I might say differently however is that most people on Reddit don't come to the mall to go to their favorite shops, they come to the mall to come to the mall -- the fact that their favorite shops are there comes secondary. You can try to have a lot of specialized communities with high-quality content and thoughtful discussion, but to a lot of users these places are just sideshows in a site that they go to primarily for entertainment.