I think you're suffering more from a people-don't-know-you-exist syndrome. My suggestion would be to target all the contract/consultant Accounting/CFO firms an

I think you're suffering more from a people-don't-know-you-exist syndrome. My suggestion would be to target all the contract/consultant Accounting/CFO firms and show them your product. Offer them a referral fee for every client they bring onto your platform. Show them how it will make their life easier, and listen to their feedback. I think you'll have a harder time convincing individual SMB "owners" to use your product/platform. But, I know very little information about your app, so it's hard to say for sure. My point is that people who are "afraid" of taxes/payroll will be less likely to trust an unknown/new player because they can't appropriately evaluate the product. Consulting CFO's might be more receptive to the idea and might see value in a new platform.