While this indicates that there are lots of people who never read ebooks, it does not actually say whether more ebooks or print books are being sold and read.

While this indicates that there are lots of people who never read ebooks, it does not actually say whether more ebooks or print books are being sold and read. The Pew survey notes that the mean number of books read is 12, while the median is 4. This means that one-half of all readers surveyed read no more than 4 books a year, so the other half of all readers must average over 16 books a year. It's probably even more skewed than that, although numbers are hard to come by. This skewing of the book market probably accounts for the fact that ebooks are far greater than 28% of book sales, although accurate figures are hard to come by for several reasons (sales reports from industry groups don't include self-published authors, the fastest growing part of the business, for example). However, it looks like people who read fewer books are probably much less likely to switch to ebooks, possibly because the change costs time or money, possibly because people who read fewer books are probably on the whole less technologically adept than people who read more. Also, print books are still assigned from an early age in most schools, with ebooks being a secondary alternative in education, meaning that people still start with print books and that nearly everyone reads some print books unless they are very uneducated.