One of the tags for projects is "Women Founders". In theory that shouldn't make a difference as to how investable a project is or isn't? It seems as ridiculous

One of the tags for projects is "Women Founders". In theory that shouldn't make a difference as to how investable a project is or isn't? It seems as ridiculous as giving the founder's favourite colours or ethnicity. I just don't understand what they were thinking when they put that feature in.