Same; as I was reading it and the author started talking about himself working on it I had a bunch of red flags smack me in the face. Sure, be excited about you

Same; as I was reading it and the author started talking about himself working on it I had a bunch of red flags smack me in the face. Sure, be excited about your stuff and it may be completely legit but when someone publishes about their own work outside of a research paper that includes data it makes me think they're fund raising and trying to sell me on all of the extreme possibilities.