As the interface shows, users get a report of how many times (and for how long) they viewed their top X websites. They then have an new option to contribute Y$

As the interface shows, users get a report of how many times (and for how long) they viewed their top X websites. They then have an new option to contribute Y$ to those sites proportionally and effortlessly. This is a totally new option for people who dont want to see ads. Publishers who hate this plan show similar behavior to tobacco companies in the 1980s. They have a profitable, entrenched market and don't want to yield one bit of it.