>always, always, always, split test EVERYTHING Side projects tend to not have the traffic for this. If in doubt, use a calculator to calculate how long it woul

>always, always, always, split test EVERYTHING Side projects tend to not have the traffic for this. If in doubt, use a calculator to calculate how long it would take to statistically detect a given uplift. Instead, user-test everything. User-tests give feedback that's rich, nuanced, instant, qualitative and granular. And each one needn't take more than five minutes.