3 ms·

I'm suspecting both 86 and 56% numbers as well, but 23% reply and 2% unsubscribe is likely correct, which is way better than I would expect.

• sooheon 10y ago
  Though far more probably file as junk thank take the time to unsubscribe. Unsubscription process is notoriously annoying.
  • jermaustin1 10y ago
    We tracked our junk/spam reports (which is reported back by all popular email services and software) and it was never terrible, but I don't have the numbers on a per email or campaign metric. As a whole we saw a 0.5% spam report rate. At its highest it hit 25% but that happened due to a glitch in the marketing platform that spammed every signup on one of our campaigns one night with around 100 "thank you" emails.
  • gk1 10y ago
    > Unsubscription process is notoriously annoying. Really? Clicking a link? And Gmail often even adds their own "Unsubscribe" button.
    • sushid 10y ago
      Not the parent but sometimes, you have to check all the different mailing lists and/or they require you to retype in your email. Some might find this a bit more annoying than simply marking the email sender as spam.