I agree with this, you need traffic to measure it, 3000 unique visits a month is right there at the cusp of what is needed to see results. It took an average of

I agree with this, you need traffic to measure it, 3000 unique visits a month is right there at the cusp of what is needed to see results. It took an average of 1000 uniques per split to see meaningful results. Also unlike scientific journals a negative result IS a result. If your conversions didn't change, that means you change didn't affect your audience's decision to buy (not great but also could have been MUCH worse ;) ).