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Agreed. The problem with split testing on low traffic is that you can't be sure what's causing the difference. It could be the time, location, device, etc. You
by blowski 10y ago
Agreed. The problem with split testing on low traffic is that you can't be sure what's causing the difference. It could be the time, location, device, etc. You need to split into cohorts of very similar users and compare their response, and you just can't do that unless you have high traffic.