Wholeheartedly agree here. As a one-man-band on most of my side projects, I simply don't have the time or resources to create multiple A/B cycles, with iteratio

Wholeheartedly agree here. As a one-man-band on most of my side projects, I simply don't have the time or resources to create multiple A/B cycles, with iteration after iteration until I think I've got the best conversion rate. In any case, as it is a side project and not my day job or primary skills, I could be A/B testing until the cows come home, and still not hit upon a magic landing page that improves my conversions. A/B testing is best left to larger scale projects where you can dedicate a proper resource to it.