This project was longed to die. It should have died 3 years back. I wonder why the project team didn't understand or realize the dynamics of smartphone market.

This project was longed to die. It should have died 3 years back. I wonder why the project team didn't understand or realize the dynamics of smartphone market. The equation is simple, there is no market for phone with interchangeable components. period. Chinese companies are manufacturing dead cheap smartphones. Indian market is flooded with cheap phone options. An average life cycle of android phone is now less than 2 years. People throw their old phone and buy a new one because new phones are cheap and easy to buy plus they get an overall upgrade. Maybe they didn't realize because the project was carried out in US where there is not much competition from phone manufacturers and Apple takes away major share of the market. This interchangeable components idea is much like Assembled computers back in early 2000s. Most people went for assembled computers because it was easy to upgrade single components/pieces. They should have realized that people don't do that with computers these days either. Only may be few enthusiasts and geeks, but definitely not by a common man. One more project dies at Google...