Certain types of products need by-in from 3rd parties to make them work. I could see Ara being in this camp, so it's better to control the message about it, ins

Certain types of products need by-in from 3rd parties to make them work. I could see Ara being in this camp, so it's better to control the message about it, instead of some 3rd party leaking details. May also help to get those 3rd party companies to reach out to you.