The claim that downtime "made the users love the service even more" is probably a stretch, but Twitter's error page became a bit of a phenomenon in its own righ

The claim that downtime "made the users love the service even more" is probably a stretch, but Twitter's error page became a bit of a phenomenon in its own right for a while: http://www.theatlantic.com/technology/archive/2015/01/the-story-behind-twitters-fail-whale/384313/ http://www.theatlantic.com/technology/archive/2015/01/the-st... I think the main lesson here is that your error messages are part of your UX and need to be treated as such.