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I've been bootstrapping a small project management tool for non-technical folks that integrates with Gmail and Gcal called Braid - https://braidhq.com https://b

• derrickreimer 10y ago
  I think the most important thing is to know your target market, how to reach them, and to be talking to them about how best to solve their problems.
• kareemm 10y ago
  > getting people to recognize that the tool is important enough in terms of time/hassle to pay for is super hard. In my experience if it doesn't solve a top of mind burning problem for your customers, selling is going to be uphill all the way. When do people have the pain that your tool solves? And how would they go about finding a solution to that pain? And how do you harvest that intent? Hiten Shah has a good framework for marketing: 1. “Who are your customers?” 2. “Where do they hang out?” 3. “How should you engage?” You can read more here: http://home.profitwell.com/saas-dna-project/hiten-shah-saas-marketing-product-strategy/ http://home.profitwell.com/saas-dna-project/hiten-shah-saas-...