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> IBM selling Thinkpads to Lenovo. As much as I dislike the direction Lenovo took with the brand… IBM shed a branch that was turning a massive loss because of
by creshal 10y ago
> IBM selling Thinkpads to Lenovo.
As much as I dislike the direction Lenovo took with the brand… IBM shed a branch that was turning a massive loss because of IBM's management, and now Lenovo is the second-largest laptop manufacturer in the world and turning massive profits with the brand and the massive amount of spin-off consumer products. I can't imagine IBM being able to do either themselves.
- AstralStorm 10y agoSo it is a double fail for IBM, not just bad decision, but also a badly managed company?
- creshal 10y agoWhy? It was the consumerization of Thinkpads that made them turn a profit, and IBM not wanting to become a consumer brand isn't necessarily bad management. From a financial point of view, it made sense for IBM to get cash from selling it to Lenovo.