One which I haven't seen mentioned for a while is the tale of Ratners Jewellers, which in about 1992 had a massive presence in the UK and the US. Then the CEO m

One which I haven't seen mentioned for a while is the tale of Ratners Jewellers, which in about 1992 had a massive presence in the UK and the US. Then the CEO made a speech where he said: > We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, "How can you sell this for such a low price?", I say, "because it's total crap." Cue half a billion pounds in losses... 1992 pounds. https://en.wikipedia.org/wiki/Gerald_Ratner https://en.wikipedia.org/wiki/Gerald_Ratner