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Ask HN: Engaging inactive users
Most users of my service are inactive, they sign up, look around, then don't come back. Has anyone had this situation? How can I find out what's going on? Two things I can think of is: just email them and ask, or create a survey. I've seen a lot of sites are doing a 'show popup when mouse leaves the window' thing now, has anyone had success with that?
- chrisked 10y agoEmail is okay, surveys can be hard. Can you try to get your users on the phone or Skype? I believe a 1:1 chat beats email and surveys if feasible of course. Most likely you don't need to interview a lot of people to get a good sense what is wrong. [1] [1]: https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/ https://www.nngroup.com/articles/why-you-only-need-to-test-w...
- brudgers 10y agoMy advice is to more fully engage your active users. Those users will provide a sense of what really works. Inactive users might provide a sense of what might work but it will be filtered through politeness. In other words, do more of what works. That's a better way of getting people to care than telling them why they should. Good luck