My biggest problem with this is that his two counter examples of what media companies should be doing are silly. His first example is the Economist, which is s

My biggest problem with this is that his two counter examples of what media companies should be doing are silly. His first example is the Economist, which is sponsoring the first few issues of their iPad version with ads. How is this innovative? Newspapers and magazines have had their content online for years now hoping that ad revenue would make it sustainable, it hasn't. Why is ad placement in an iPad app that much different? Because they can charge more for premium iPad ads? I'd argue that thinking suddenly the ad rates are going to jump dramatically (to the point of sustainability) just because the app is on an iPad is more delusional than thinking you can charge for content. Then his second example is even more absurd. He cites NPR's iPad app/iPad friendly website. But there's no mention of monetization of the web content whatsoever. So in this example he's saying "good job NPR, you're not making a dime on your iPad content, that's the way to go". That's just not an argument in favor of experimental pricing (which the author tries to say it is).