Yeah, the fact they've already started enforcing it for people like Philip DeFranco (whose videos are news content) is worrying. As for trying to lower expense

Yeah, the fact they've already started enforcing it for people like Philip DeFranco (whose videos are news content) is worrying. As for trying to lower expenses by doing this... well, perhaps, but if your popular users leave, then your ad revenue will drop far more than the money you'll save. It's like a news station firing all their journalists and presenters to save costs and then thinking 'oh crap, we have no way to get people to use our site/newspaper now'.